Two best friends.
£40 between them.
Little Miss London was founded in 2020 during the COVID pandemic by Nathalie and Myah, two best friends from North West London who were 16 years old and had about £40 between them. From that they built beaded necklaces selling to family and friends into a proper jewellery business.
At 17 they were learning supply chains, product quality, and what it means to make something people actually want to wear. At 18, they sold the collection and donated the profits to charity.
Since then, Nathalie completed her degree at LSE and Myah completed her apprenticeship at WTW. Little Miss London relaunches now because now is exactly the right time. The brand they're building is the brand they always had in mind, affordable luxury for women who are building something too.
We started Little Miss London because we were tired of jewellery that tarnished, snapped, and let us down. So we made our own — solid silver, real weight, finished by hand, and priced to be worn every single day.
How a piece comes to life
Sketch
Every piece begins on paper. We draw, argue, redraw — until a shape feels both effortless and inevitable.
Sterling Silver
Our foundation. Solid 925 sterling silver — at least 90% recycled, fully recyclable, nickel-free and hypoallergenic. Never plated base metal pretending to be more.
Gold Vermeil
Not flash-plating. A generous 2.5-micron layer of 18k recycled gold over solid sterling silver — the true vermeil standard, so the warmth lasts for years.
Compromises
On materials, on finish, on the things you can’t see. None made, none planned. If we wouldn’t wear it every day, it doesn’t leave the studio.
Quality you can trust,
sourced with care.
We're a small brand — but we hold our supply chain to a high bar. The partners we craft with are certified, audited, and committed to responsible sourcing, meeting industry standards and often exceeding them, working only with recycled, high-quality materials.
Recycled at the source.
Our sterling silver is at least 90% recycled and 100% recyclable. Our gold is 100% reclaimed from the jewellery industry — never freshly mined.
Made to a standard.
Crafted by certified, audited partners in workplaces where people are treated fairly — with every step traceable from raw material to finished piece.
Made to live on.
Designed to be worn for years. And when a piece’s life is finally over, the metals can be recovered and reused all over again.
“We don't own a mine or a foundry — few small brands do. What we can promise is partners who care as much as we do, and the honesty to always tell you exactly what your jewellery is made of.”
Four things we
won't bend on.
Solid 925 sterling silver and a true 18k gold vermeil — the substance is never the thing we cut. Quality is the whole point.
We’d rather make fewer pieces properly than many pieces quickly. Each one is finished by hand, on our own bench.
Not a trend, not a throwaway. Jewellery designed to be worn daily, recycled responsibly, and handed down.
We’ll always tell you exactly what a piece is made of, and where it comes from. No mystery metals, no marketing fog.
“Little Miss London speaks like a close friend who happens to have excellent taste. Warm but not gushing. Witty but never try-hard. Aspirational but never out of reach.”